Core Competencies

Brightalytics' core competencies

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Experience across functions, sectors, and cultures
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360° analytics and elimination of data silos
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Focus on the domains of finance, marketing, and health
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First-hand knowledge of business pain points
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Cross-industry experience
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Technology stack
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Understanding of cultural differences
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Ethics
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Attention to detail
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Equipped for the modern age of audio-video communication

 

What makes Brightalytics unique?

Experience across functions, sectors, and cultures
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For the past two decades, our experience has been shaped by serving clients and working with teams from Wall Street to Silicon Valley across industries, functions, and geographies. The diverse range of experience allows us to bring methodologies, thinking and ideas from one sphere to another, applying creative approaches to solving problems in each.

 
360° analytics and elimination of data silos
▪ Brightalytics takes its business clients to the next level by implementing 360° analytics while integrating their vital data across departmental silos. This way, decision-makers get full transparency into how strategy execution affects their groups, other teams, and the company as a whole. We partner with management from different business functions, know their language, and recognize their priorities.

 
Focus on the domains of finance, marketing, and health
▪ Brightalytics primarily focuses on providing visual analytics solutions in the areas of:

 

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Digital Marketing and Advertising

Over the years we have built data analytics solutions for sales operations, online marketing, social media, and search engine marketing teams.

 
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Digital Health, Healthcare, and Patient Outcomes

Our customer results and success stories showcase how we delivered visual analytics capabilities to see trends in member activities and improve clinical outcomes.

 
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Finance and Asset Management

At Brightalytics, we speak the language of finance and accounting. The ability to interpret financial statements, terms, metrics, ratios and key performance indicators (KPIs) makes us expert practitioners who build advanced financial and investment analytics tools.

 
First-hand knowledge of business pain points
▪ We understand your pain points because we previously worked on the corporate side. Before we built a visual analytics consultancy called Brightalytics, we had witnessed many business challenges and delivered dozens of solutions that generated tangible results for companies.

 
Cross-industry experience
▪ We have been fortunate to gain valuable experience in a number of industries and sectors, including marketing analytics, online advertising, health care, software, financial services, portfolio management, banks, and real estate.

 
Technology stack
▪ In our craft, we use Tableau, databases, SQL, ETL, data modeling, and data preparation software, but have experience using many other software tools.

 
Understanding of cultural differences
▪ We are well positioned to work and communicate in an increasingly globalized world. Our world view and understanding of cultural differences have been enriched by working with teams and living in East Asia, South East Asia, Western and Eastern Europe, the Middle East, and Latin America.

 
Ethics
▪ Earlier in his career, our founder, Aleksandr Pekarsky, studied for the CFA (Chartered Financial Analyst) exams, and one of the required sections was Code of Ethics and Standards of Professional Conduct. In our work with clients, we have adopted the ethical principles of integrity, transparency, and trust.

 
Attention to detail
▪ The responsibility of producing accurate dashboards and reports for senior executives has taught us to pay attention to details. Our detail-oriented approach enhances communication, improves customer experience, helps manage client expectations, reduces errors, and streamlines the process and timelines.

 
Equipped for the modern age of audio-video communication
▪ We use professional audio, video, studio lighting, and photo equipment for high-quality video meetings, presentations, training, and video production. Modern companies increasingly rely on video, audio, and image-based tools and content to communicate, enhance their message, build brand awareness on social media, share findings with their audience, promote ideas, and earn customer trust.